Fun Websites
I woke up to a my baby freezing, sick, out in the cold which very little signs of life. In a panic I tried desperate to breathe life back into my baby and finally got a pulse. It was faint, but it was a pulse. The only sign of life that gave me hope. Yes, this is the typical experience we all face when we find out website down. Two hours from a massive product launch and a sea of customers rushing to our online store front in the Atlanta metropolitan area. These new online presence services will increase our customers business performance by 23%. Where do I start? How do I build fun websites? Who will help me through the process? Things have changed since the year 2000, and for my business to achieve a long-term growth rate I must position myself effectively online.
Business sustainability measured by a five-year benchmark is the rule of thumb. This is the ability to maintain a level of success that keeps your business alive and well. Our team of experts at Montfichet & Company – Atlanta have concluded that you are more likely to close your business if you avoid creating fun websites for your business.
Effectively creating a strategy to increase your online presence can grow your business 30% faster than the standards set in the year 2000. Entrepreneurs who plan objectives, test the market and learn the customers’ needs drastically reduce the business failure rate. The 2020 population in the United States is 331 million, and 293 million Americans are online. That is 89% of the population actively using the internet as a source of information. 93% of online experiences begin with search engines, such as Google, Yahoo, and Facebook.
The Four Main Directories
To be effective online it is important to be listed and on Facebook, Linked In, Yelp, and Google my Businesses. These platforms will provide small businesses an opportunity to showcase what they have to offer and provide content and marketing on a consistent basis. Facebook and LinkedIn give you the opportunity to register a personal account and a business account.
It is important to know that when you create your business account the information must be consistent across the board. I would highly recommend that you post on your business account a minimum of three times a week. Posting must remain consistent to be recognized by the algorithm. The algorithm responds to engagement on your business account. The best way to increase engagement is by obtaining a minimum of 5,000 follows.
There are services that can help you reach the minimum required to conduct business. Yelp and Google My Business provide a platform for customers and business owners to engage through reviews. It is important that you obtain reviews from clients and respond to all reviews. Remember engagement shows the algorithm that you are serious about your business and that you are using the tools they provide.
When you establish your account on Yelp and Google my Business it is important to remain consistent with the content you provide. Fill in all the required areas and provide them with pictures and social media postings. Google my Business allows you to post regularly to the platform. Use this opportunity to provide promotional material by using AdWords in the ads. The google post will stay live for 7 days, so it’s important to post several times a week.
Online Business Directories
Twenty years ago, the Yellow Pages and the White Pages were the primary way to list your business publicly. Customers relied on the legitimacy of the White Pages and the Yellow Pages when deciding to hire a professional from all ways of life. Today, we rely on online sources such as Google my Business, Yelp, Facebook, and LinkedIn to prove the legitimacy of a business.
There are approximately 300 hundred business directories where entrepreneurs can list their business without paying a fee. Citations are another name for directory listings, and I advise all business owners to understand the terminology as they build their business. The internet is filled with companies willing to manage the process by listing your business in the directories. Some of these companies list your business and require a monthly fee, but the moment you choose to cancel your monthly subscription they remove your listing from the online directories.
Montfichet & Company – Atlanta manages your fun websites by manually registering your business into each directory. If a business owner changes their business phone, fax, email, or address they will need to change all their directory listings. All listings must be consistent in verbiage and explain your services in detail. Every month algorithms will analyze the directories data (written content, images, videos, keywords), and report back to Google, YouTube, Amazon, Facebook, Microsoft, and many other search engines.
Local Search Ranking
The number one goal for any business owner is to show up locally in a google search. Using local search ranking to grow your business is another strategy to build your fun websites. Google uses several techniques to determine how your business shows up. Entrepreneurs should first build a website to house their business’s existence. Business owners should create a list of local business partners and affiliates. Create a page on your website, list the business names and logos, and link it back to their website. Using local links is extremely powerful in Google’s local algorithm. This strategy is different from traditional SEO. Since most local business operates on a smaller scale, google requires links that come from local businesses or websites.
To improve your visibility in local search rankings businesses should create local content and share it regularly. This can be done through a blog post stored on your website. I recommend creating a minimum of one blog post per month consisting of 2,000 words. A business owner can also list their business in online business directories. Earlier in this blog, I mention the specific and how to go about executing this process.
Establishing an active presence on Facebook, Instagram, Linked In, Google My Busines, YouTube, and Yelp will help to build your foundation. I understand that this is a lot to do at one time. I would recommend that you do as much as possible and include a Social Media Management team to help. Earlier in the blog, I listed a strategy to develop these platforms. The influence Google has in the online market is extremely strong.
Importance of NAP (Name, Address, & Phone Number)
One of the easiest ways a small business can begin the process of building an fun websites is by strategically listing and distributing the business name, address & phone number. This information is referred to as your business NAP information or Citations. When you list your business NAP information strategically the existence of your business takes form. Start by listing your NAP information on every page of your business website, preferably in the footer. As I mentioned before, it’s important that your NAP information is consistently listed all over the Worldwide web.
When creating a blog, include your NAP information (Name, Address, & Phone Number) somewhere in the body of the text. Place it in Articles, Media Press Releases, Blogs, Vlogs, YouTube, Social Media, Service Brochures, Business Proposals, Classified Ads, etc. This process is called unstructured citations, and it shows the algorithm that you are actively distributing your information on the worldwide web. The bottom line for any small business owner is to give your business NAP information as much exposure as possible.
All social media platforms should have your business NAP information (Name, Address, & Phone Number) listed in the sections provided. Facebook, Instagram, LinkedIn, and YouTube are not only social media platforms, but they are also leading factors of online directories. When you use these platforms for business, you are also listing your business in the top online directories. Give your business the exposure it needs to survive, by taking the time to complete the information properly.
Google My Business & Yelp are key factors for listing your NAP information (Name, Address, & Phone Number). There are also over 300 online directories that should list your business in order to grow your fun websites. Listing your business on online business directories and online directories is call structured citations. This process shows the Algorithm that your business is highly connected to the world wide web.
Social Media
Social media is a key strategy to increase your online business presence. The eight largest social media platforms in 2020 are Facebook with 2.45 billion monthly active users, YouTube with 2 billion users, Instagram with 1 billion active users, Twitter with 330 million monthly active users, Snapchat with 360 million users, Pinterest with 322 million active users, LinkedIn with 310 million monthly active users, and Reddit with 430 million monthly active users.
Our team of experts at Montfichet & Company – Atlanta recommends small businesses to use one or two social media platforms and expanding to other platforms as their business grows. Providing information that is unique in nature and specific to your niche is the most important attribute. This is information is made available on the world wide web and supports all your efforts in building your online business presence.
It’s not enough to create a social media account to grow your online business presence, but it becomes necessary to share and post unique information a minimum of two or three times a week on all platforms. Another rule of thumb is to fill out all account information, upload any requested account pictures, and grow your network. There are strategic methods small businesses can use to increase their followers, automate the posting process, and monitoring growth and development on social media. At Montfichet & Company – Atlanta we provide Social Media Management strategies to develop a personalized plan to grow your online business presence.
Website Search Engine Optimization
This is one of the most important strategies for increasing your fun websites. Before you are able to use this method, you must first build a website that severs as your business storefront. It’s not enough to list everywhere online without a website. Having one key location will provide a central existence for your business. Search Engine Optimization (SEO) is a long-term investment that will change the scale of your business. The end result will increase your online presence by configuring the back office of your website so that it follows search engine guidelines. Search engines will review (crawl) your website monthly for unique information and configuration compliance.
Google is the largest search engine that determines how your business website should be configured. Yahoo, Bing, Ask.com, and Facebook are other major players that influence standards. If you are deciding to include SEO as part of a marketing tool, it can be expensive. The long-term reward will change the direction of your business entirely. Creating a monthly budget to support these efforts will be your best bet.
Our team of experts at Montfichet & Company – Atlanta provides Search Engine Optimization (SEO) Management Services. We will build and manage your entire process so that you can focus on your business. We begin by building your website to meet the guidelines set forth by search engines. Then we perform a detailed analysis’ you your business against your competitors telling us what needed to be done in the back office of your website. After these tasks are met, we focus on strategies to connect your website to other website with higher domain authority. While focusing on localization or for an example local Search Engine Optimization in the Atlanta Georgia area. If you were not aware search engines review websites monthly to update their information, and your goal is to provide search engines with unique information about your business. The main focus should be on your local area. Again in our example we will look at one of our area Atlanta Metropolitan. In Georgia, the Atlanta Metropolitan is the most populous metro area in the US state of Georgia and the ninth-largest metropolitan statistical area (MSA) in the United States. Its economic, cultural with an estimated population of 6,020,364. It is critical that you focus on the estimated population and the needs in that area.
Content Marketing
Now is the time to have one of the hardest conversations that will change the scale of your business. Creating organic and unique content for your businesses. The worldwide web has become extremely important due to the virtual access to information at anytime, anyplace, and on any device. Your business must create content to build your online Presence. Creating content in the form of a blog is the most consistent way to move your business forward.
The experts at Montfichet & Company – Atlanta recommends all small business owners to create at least one blog post a month. If you can create more than one, then you are ahead of the curve. Blog posts should consist of a minimum of 2,000 words with several subtopics. Dedicate thirty minutes a day (Monday through Friday) to writing 200 words under a subtopic. At the end of two weeks that will amount to 2,000 words.
When you are deciding to create content for your business, use this article as an example, it was written with over two thousand words. I initially planned 10 sections with 200 words each. But as I began writing for thirty minutes a day, I used more than two hundred words. After a few days, I had to cut back on the number of subtopics I originally planned. The process may seem confusing and overwhelming, but it is manageable. Our team of experts at Montfichet & Company – Atlanta can assist you in the process. We have a team dedicated to Content Creation, and we can advise you on where and how to begin your process. Not to mention where to distribute your blog.
What’s My Next Step
Everything we do to build our fun websites is intended to gain the attention of the search engines algorithm, mainly Google’s algorithm. Search engines use algorithms and ranking signals to provide information customers are searching for by relevance. Algorithms are the search engines (Google) database. They search (crawl) the world wide web for content and data from material small businesses provide. The Algorithm finds the information, highlights and makes note of what they’ve found, stores the website’s location (search index), and instantly delivers the best possible result when a customer types in what they are looking for.
Our team is dedicated to working with your current budget to create a pathway that is suitable for your business. Our services include Social Media Management, Business Website Management, Business Registration, Search Engine Optimization Management, Business Directory Management, Local Search Ranking, Mobile Map Search, Content Creation Advisory, Google Visibility Management, and much more. Let our team of experts help create or increase your online presence.
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This article is written by The Trusted Automation Advisory team, provides advisory services for leaders worldwide. If you have any questions, you can contact us via email at inquire@thetrustedautomation.com, from their website at https://thetrustedautomation.com, or phone at (949) 333-7200.
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